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PÜR Beauty

Tone Up Niacinamide Firming Eye Serum

This product is sold out.
This product is sold out.

Help lift, smooth, and plump the appearance of the undereye area with Tone Up. This age-defying Niacinamide Firming Eye Serum is formulated with superfood and plant-powered ingredients, like Niacinamide, Squalene, Aloe, and Turmeric Root Extract to help firm and brighten the appearance of skin.


  • Lightweight, cooling eye serum formulated to:
    • Help reduce the look of puffy, tired-looking eyes, promoting a brighter and more radiant-looking appearance
    • Sooth and soften the look of skin
    • Address the appearance of fine lines and wrinkles
    • Aid in helping reduce the appearance of skin redness
    • Lock in hydration for plumper-looking skin
  • Suitable for all skin types
  • Free from aluminum, BPA, fragrance, gluten, mineral oil, parabens, phthalates, silicones, sulfates, and talc
  • Vegan and cruelty-free
  • BPA-free container
  • 0.42 oz

Key Ingredients

  • Niacinamide: Helps to even the appearance of skin tone and texture while addressing the appearance of fine lines and wrinkles
  • Sodium Hyaluronate: Works to lock in hydration for plumper-looking skin
  • Squalane: This plant-powered ingredient helps hydrate and soften the look of skin
  • Aloe: Helps to soothe skin and reduce the appearance of skin redness
  • Basil Leaf Extract: Helps soothe skin
  • Turmeric Root Extract: Helps provide a brighter and more radiant-looking appearance

How to Use

Gently dispense a pin-sized drop onto your ring finger and pat around eye area


Aqua, Glycerin, Caprylyl/Capryl Glucoside, Montmorillonite, Kaolin, Illite, Squalane, Pfaffia Paniculata Root Extract, Ptychopetalum Olacoides Bark/Stem Extract, Lilium Candidum Flower Extract, Sodium Hyaluronate, Allantoin, Aloe Barbadensis Leaf Juice Powder, Niacinamide, Hydrolyzed Oat Protein, Adenosine Triphosphate, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Xanthan Gum, Canadian Colloidal Clay, Hydrolyzed Algin, Chlorella Vulgaris Extract, Melia Azadirachta (Neem) Flower Extract, Melia Azadirachta (Neem) Leaf Extract, Amino Esters-1, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Lawsonia Inermis (Henna) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Pearl Powder, Gluconolactone, Butylene Glycol, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Sodium Metabisulfite, Sodium Hydroxide, Caprylyl Glycol, Phenethyl Alcohol, T-Butyl Alcohol, Disodium Edta, Calcium Gluconate, Sodium Chloride, Phenoxyethanol

About the Brand

Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Our philosophy is PÜR & Simple. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!