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PÜR Beauty

Fully Charged Volumizing Mascara

This product is sold out.
This product is sold out.

Opposites attract with the age-defying Fully Charged Mascara, powered by innovative magnetic technology. It works to attract negatively charged lashes towards the positively charged mascara formula, coating each individual lash with every application, helping leave your lashes thick, volumize, and separate, taking your lashes to extreme lengths. The lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. You’ll love the lash-conditioning ingredients that add shine and nourish, helping lashes maintain lift and curl and appear more flexible.


  • Includes one (1) tube of Fully Charged Mascara in black
  • Lash-loving mascara formulated to:
    • Help fight premature lash fallout for the appearance of thicker, longer-looking lashes
    • Deliver lash-conditioning ingredients to add shine and nourishment, helping lashes maintain lift and curl, and appear more flexible
  • Free from aluminum, BPA, fragrance, gluten, mineral oil, parabens, phthalates, silicones, sulfates, and talc
  • Vegan and cruelty-free
  • BPA-free container
  • 0.44 oz

Key Ingredients

  • Biotin and Peptides: A powerful blend that works to fight the hair follicle aging process by conditioning lashes to help prevent premature fallout
  • Carnauba Wax: Separates and sets each lash for all-day length, volume, and curl
  • Vitamin B5: Also known as Panthenol, Vitamin B5 works to nourish lashes giving them more flexibility to help maintain longer-looking lashes

Perception Study

  • 98% of participants saw instantly amplified lashes* 
  • 93% of participants said lashes retained their curl well* 
  • 90% of participants experienced no flaking* 
  • 93% of participants experienced no smudging* 
  • 100% of participants said the mascara was easy to remove*

*Based on an in-house perception study with 40 respondents

How to Use

  • Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set
  • Wiggle the wand in a back-and-forth motion and repeat to build
  • Use the wand vertically to apply to the lower lash line


Aqua/Water/Eau, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, Pvp, Stearic Acid, Nylon-12, Cetearyl Alcohol, Sorbitan Isostearate, Polysorbate 60, Glycerin, Oleic Acid, Polybutene, Magnesium Aluminum Silicate, Cellulose Gum, Panthenol, Polyquaternium-10, Phenoxyethanol, Ethylhexylglycerin, Triethoxycaprylylsilane, Potassium Hydroxide, Tocopherol, Black Iron Oxide (Ci 77499)

About the Brand

Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Our philosophy is PÜR & Simple. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!