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PÜR Beauty

On Point Mascara

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Separate, lengthen, and thicken the appearance of your lashes with this four-in-one mascara. Featuring a conditioning hemp seed oil-infused formula that lifts and adds a natural flutter to the look of lashes, this mascara has intense, black pigment that leaves a lasting impression.

Features

  • Smooth, buildable mascara ideal for everyday wear
  • Plant-based formula helps nourish and moisturize lashes while nurturing the delicate skin around the lash line with skincare ingredients
  • Anti-pollution properties help protect and soothe skin
  • Hourglass shaped wand designed to hug lashes
  • Rich black pigment
  • Safe for all skin types
  • Vegan and cruelty-free
  • Free from gluten, parabens, sulfates, talc, mineral oil, and petrolatum
  • 0.24 oz / 6.9 g

Key Ingredients

  • Hemp Seed Oil: Rich in omega-3 fatty acids for lash health and less lash fallout
  • Alteromonas Ferment Extract: High in anti-inflammatory properties to help protect skin against environmental stressors, like pollution
  • Biotin: Promotes stronger, healthier-looking lashes
  • Aloe: Antioxidant-rich botanical known to hydrate, soothe, and calm the feel of skin

How to Use

  • Start the application at the base of the lash, wiggling the mascara wand gently back and forth to coat the sides and bottom of lashes
  • Use the wand vertically to apply to the lower lash line
  • Pro tip: To prevent drying out the mascara, do not pump wand. Replace every three months

Ingredients

Aqua/Water/Eau, Helianthus Annuus (Sunflower) Seed Wax, Myrica Cerifera (Bayberry) Fruit Wax, Glyceryl Stearate, Stearic Acid, Propanediol, Glycerin, Acrylates Copolymer, Isododecane, Trimethylsiloxysilicate, Copernicia Cerifera (Carnauba) Wax, Nylon-12, Silica, VP/Eicosene Copolymer, Olea Europaea (Olive) Oil Unsaponifiables, Cannabis Sativa (Hemp) Seed Oil, Alteromonas Ferment Extract, Aloe Barbadensis Leaf Juice, Biotin, Phenoxyethanol, Dimethicone, Hydroxyacetophenone, Lecithin, Sodium Hydroxide, Butylene Glycol, Hydroxyethylcellulose, Rhus Succedanea Fruit Wax, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Ethylhexylglycerin, Citric Acid, Potassium Sorbate, Sodium Benzoate, Tocopherol, Iron Oxide (Ci 77499)

About the Brand

Our philosophy is PÜR & Simple. Designed to accentuate your natural-born beauty, we offer multitasking beauty solutions that support your lifestyle.